The North Texas Toll Authority (NTTA) wanted to promote the advantages of purchasing a TollTag over stopping at booths to pay toll. A Dallas based advertising firm was invited to pitch for the new business. This was the first step in securing a long-term relationship between NTTA and the chosen agency.

We developed the “It’s about time” campaign for the pitch which included a logo lockup, direct mailer, radio spot, enrollment form, billboards, and other environmental components. We even helped deliver the pitch. The pitch won the client over and they lived happily ever after.